10 Tips for successful Adwords advertising

AdWords is a way to advertise on Google's site. These ads show on the right side of your screen when you run a search. Try it. Go to Google and search on anything. When the list refreshes you'll have a list of website matches for your search in the main area of the page. Now, look to the right.

Here you will see a list of ads that also match your search. These come from the Google AdWords advertising tool. This is not free and will cost you to use, but if used properly can be a very successful way to make some money.

The key is using it correctly. You can easily throw money away if you do not understand how to set up your campaigns or if you try too broad of a target audience.

Here are 10 tips that will help you create a successful AdWords advertising campaign.

1. Learn how AdWords works. In your AdWords account you will find links on how to do general setup steps to your account. With step by step tutorials this should be relatively easy. You can have one of two types of accounts. A Starter Edition and a Standard Edition. If you are new, begin with the Starter Edition. Once you learn the ins and outs you can graduate to the Standard Edition without loosing any data or paying any kind of fee.

2. Find a product. For most people the way to do this is through Affiliate links. You can get those easily by creating an account at any one of a number of sites, but I prefer www.cj.com (Commision Junction). Once you set up your free account, you can search for a company to work with and then find a product to advertise.

3. Determine your audience. Take some time to think about who would buy your product. Are you looking at a mature audience or a younger crowd. Keep that in mind as you write ads and select keywords that will had a real impact on your success.

4. Select Keywords. At first you might think that you want all kinds of search terms so your ad will popup in front of everybody. That would be wrong. You really want your add to popup in front of people that are looking for your product. Ads are only a couple of lines long. You are unlikely to convince someone to buy something they weren't planning to buy. So, select keywords that are specific to your product. You pay for each time someone clicks your ad, so you want to get the best chance at a sell that you can. Example: Your product is Antivirus software. That should be your first keyword phrase, etc. You should not choose keywords such as games, gardening, woodcutting, etc. as those don't relate to your product at all.

5. Write your ads. With the Starter Edition you get to use one campaign, but you can have many ad variations for that campaign. In this example you have one product, so one campaign is fine. Using the same affiliate link, you can write different ads and test them to see how well they are working. Google provides reports so that you can easily see where your activity is coming from. Keep ads that perform well, and remove ads that don't.

6. Fine tuning. As mentioned in #5 test your ads to find the best variations, but you should also check your keywords. You'll find that to show your ad on page 1, which is what you want to shoot for, you'll have to bid a certain amount to get there. Monitor the position your ad is appearing on average. If it doesn't hit the first page, think about raising your bid amount. You have to balance this with the amount of money you can spend. If you are only spending $30 a month, you likely aren't going to be hitting the first page or you will run out of money too quickly.

7. Return on Investment. When you start out you should expect only a 1% return on your investment. This will grow as you get more experienced in writing ads, selecting keywords, etc. The more time you spend researching what works and what doesn't the better this will be.

8. Use negative keywords. No, this isn't picking out insulting words. The idea is to target those people that are looking for your product. So, if your product is sunglasses and you choose the keyword 'glasses' you would get show to people searching for wine glasses, prescription glasses, plastic glasses, etc. You don't want that, so as keywords you can select '-wine', '-prescription', '-plastic' to keep those from triggering your ad.

9. Place Keywords in the title and description of your ads. Remember, if someone is searching for angel figurines they will respond to ads that talk specifically about 'angel figurines' vs. 'gift ideas', 'statues', etc.

10. Don't fight for the number 1 spot. Not a problem if your budget is low, but you shouldn't get into bidding wars with others to get that extra spot. That being said you don't want to be buried on page 10 that no one will every see. Look for positions around 5-8. You can fine tune this as you go based on results.

There are many more tips and approaches on the internet. These are just some that I have found useful in my own AdWords campaigns.